Economics first
We establish what a customer is worth and what you can afford to pay for one, because without that number optimisation has no target to aim at.
Paid Media Marketing
High-Intent Google PPC Campaigns That Convert
We manage search, display, and shopping campaigns, designing conversion-focused landing pages to turn ad clicks into qualified leads.
Google Ads captures demand that already exists. The work is spending only on the searches that can actually become customers.
Paid Campaign Performance
Cost per lead
-38%
ROAS Target
5.8x
Meta & Google Ads Suite
Conversion Volume
+240% Monthly Deals
Spend efficiency over time
CPA
Managed against margin, not clicks
Search terms
Reviewed continuously for waste
48–72h
Time to first qualified traffic
Commonly forProfessional servicesHome servicesE-commerceReal estateHealthcare
Account scope
What we manage on your account
Paid media rewards discipline over cleverness. These are the controls we run continuously.
01
Account structure built around intent and margin
02
Search, Performance Max and remarketing campaign builds
03
Negative keyword programme run continuously against waste
04
Conversion tracking and offline conversion import
05
Landing page alignment and A/B testing
06
Reporting against cost per qualified lead, not cost per click
How the account is run
From economics to scale
Structure and tracking
Campaigns are structured by intent and margin, and conversion tracking is verified — including offline import where deals close by phone or in person.
Waste elimination
Search term reports are reviewed continuously and negatives applied, which is the single highest-return recurring activity in most accounts.
Scale what converts
Budget moves toward the campaigns producing qualified enquiries at acceptable cost, and away from the ones producing volume that never closes.
When to invest
Situations where paid is the right move
Immediate pipeline
Businesses needing enquiries now while SEO builds.
Wasted existing spend
Accounts burning budget on terms that never convert.
Proven demand to scale
Offers that convert and need more qualified volume.
Why Cluvolve
How we manage spend differently
Anyone can spend a budget. The difference is in what gets measured and what gets cut.
We start from unit economics, so the account has a defined target CPA rather than a vague instruction to improve.
Search term review is a continuous discipline, not a quarterly cleanup — wasted spend accumulates weekly.
Where deals close offline, we import those conversions so the algorithm optimises toward revenue rather than form fills.
FAQ
Before you commit budget
The questions worth asking any agency about how your money will actually be spent.
Ask us directlyEnough to generate statistically meaningful data in your cost-per-click range — typically enough for 30 to 50 clicks per week on your core terms. Below that, optimisation is guesswork. We size it against your actual keyword costs rather than quoting a generic figure.
Start the conversation
Want a straight read on your current spend?
Send us your account and we will tell you where the waste is — whether or not you work with us afterwards.
Strategy, web, creative, and growth execution aligned into one clearer system.